Privacy Policy

Last updated: May 2026

1. Introduction

This Privacy Policy explains how Long Play Apparel collects, uses, stores and protects your personal information when you visit our website, contact us, place an order, or interact with us online.

Long Play Apparel is a UK-based business selling vintage and pre-loved American sportswear.

We are committed to protecting your privacy and handling your personal information responsibly, fairly and transparently.

For the purposes of UK data protection law, Long Play Apparel is the “data controller” of the personal information we collect and use.

2. Who We Are

Business name: Long Play Apparel
Website: longplayapparel.co.uk
Instagram: @longplayapparel
Contact: Please use the contact form on our website or contact us via Instagram.

You may also contact us at:

Email: hello@longplayapparel.co.uk

3. What Personal Information We Collect

We may collect and process the following types of personal information:

Information you provide when placing an order

This may include:

  • Your name
  • Billing address
  • Delivery address
  • Email address
  • Phone number, if provided
  • Order details
  • Payment method information
  • Any notes or messages you add to your order

Information you provide when contacting us

This may include:

  • Your name
  • Email address
  • Instagram username, if you contact us through Instagram
  • Order number, if relevant
  • Details of your enquiry
  • Any photographs, messages or information you choose to send us

Information collected automatically when you use our website

Depending on your device and browser settings, we may collect:

  • IP address
  • Browser type and version
  • Device type
  • Pages visited
  • Time and date of visit
  • Referring website or source
  • Cookie and analytics data

Information relating to returns, refunds or disputes

This may include:

  • Order details
  • Return request details
  • Return tracking information
  • Payment/refund records
  • Customer communications
  • Photographs or evidence relating to item condition, damage or faults

4. How We Collect Your Information

We collect personal information when you:

  • Visit our website
  • Place an order
  • Create an account, if account creation is available
  • Complete a contact form
  • Contact us by email, Instagram or another channel
  • Request a return or refund
  • Sign up to receive marketing emails, if available
  • Leave a review or provide feedback
  • Interact with our website cookies or analytics tools

We may also receive limited information from third-party services used to run our website and process orders, such as payment providers, delivery companies, website hosting providers and eCommerce platforms.

5. How We Use Your Personal Information

We use your personal information to:

  • Process and fulfil your orders
  • Take payment and issue refunds
  • Send order confirmations and updates
  • Arrange delivery
  • Respond to enquiries
  • Manage returns, refunds and complaints
  • Provide customer support
  • Maintain accurate business records
  • Improve our website and customer experience
  • Detect, prevent and investigate fraud or misuse
  • Comply with legal, tax and accounting obligations
  • Send marketing communications, where you have consented or where legally permitted

We will only use your personal information where we have a valid lawful basis under UK data protection law.

6. Our Lawful Bases for Using Your Information

Under UK GDPR, we must have a lawful basis for using your personal information. Depending on the situation, we may rely on the following lawful bases:

Contract

We use your personal information to fulfil our contract with you when you place an order. For example, we need your name, address and contact details to process your purchase and deliver your item.

Legal obligation

We may need to keep certain records to comply with legal, tax, accounting, consumer protection or regulatory obligations.

Legitimate interests

We may use your information where it is necessary for our legitimate business interests, provided your rights and freedoms do not override those interests. This may include:

  • Responding to customer enquiries
  • Managing customer service issues
  • Keeping business records
  • Improving our website
  • Preventing fraud
  • Protecting our business in the event of a dispute

Consent

We may rely on your consent for certain activities, such as:

  • Sending marketing emails where consent is required
  • Using non-essential cookies
  • Certain analytics or tracking technologies

You can withdraw your consent at any time.

The ICO highlights that privacy notices should include your lawful basis and any legitimate interests where relevant.

7. Payments

Payments on our website may be processed by third-party payment providers.

We do not usually store your full card details ourselves. Payment information is handled securely by the relevant payment provider.

Depending on the payment options available on our website, payment providers may include services such as:

  • Card payment processors
  • PayPal
  • Klarna
  • Apple Pay
  • Google Pay
  • Amazon Pay
  • Other checkout or payment services

These providers may process your personal information in accordance with their own privacy policies.

8. Delivery

We use your name, delivery address and contact details to dispatch your order.

We may share necessary delivery information with postal services, couriers, fulfilment providers or delivery platforms so your order can be delivered.

Delivery providers may use this information to:

  • Deliver your parcel
  • Provide tracking updates
  • Contact you about your delivery
  • Resolve delivery issues

9. Marketing Communications

If you sign up to receive marketing from us, we may use your contact details to send you updates about:

  • New stock
  • Promotions
  • Offers
  • Website updates
  • Events, sales or live selling shows
  • Long Play Apparel news

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.

We will not sell your personal information to third parties for marketing purposes.

10. Cookies and Analytics

Our website may use cookies and similar technologies.

Cookies are small files placed on your device that help websites function, remember preferences, improve performance and understand how visitors use the site.

We may use:

Strictly necessary cookies

These are needed for the website to work properly. For example, they may help with basket functionality, checkout, security or account access.

Performance and analytics cookies

These help us understand how visitors use our website, such as which pages are visited and how people find us.

Functionality cookies

These may remember your preferences or improve your website experience.

Marketing cookies

These may be used to show relevant content or measure advertising performance, if we use advertising or tracking tools.

Where required, we will ask for your consent before placing non-essential cookies on your device.

The ICO explains that necessary cookies can be used for functionality, security and accessibility, but optional cookies should be handled transparently and, where required, with consent.

You can also manage cookies through your browser settings.

11. Contact Forms

When you submit a contact form on our website, we collect the information you provide so we can respond to your enquiry.

This may include your name, email address, message content and any order information you include.

We use this information to deal with your enquiry and provide customer support.

12. Customer Accounts

If our website allows customer accounts, we may store information linked to your account, such as:

  • Name
  • Email address
  • Billing and delivery addresses
  • Order history
  • Account preferences

You are responsible for keeping your account login details secure.

You can contact us if you would like your account deleted, subject to any legal or business record-keeping requirements.

13. Reviews and User Content

If you leave a review, testimonial, comment or other public content on our website or social media, the information you provide may be visible to other users.

Please avoid including personal information in public reviews or comments that you do not want others to see.

We may use reviews or feedback for business, marketing or customer service purposes, where appropriate.

14. Social Media

If you contact or interact with us through Instagram or another social media platform, that platform may process your personal information under its own privacy policy.

We may process information you send us through social media, such as your username, messages, order details or images, to respond to your enquiry or provide customer support.

We are not responsible for how third-party social media platforms process your information.

15. Who We Share Your Information With

We may share your personal information with trusted third parties where necessary to run our business and provide our services.

This may include:

  • Website hosting providers
  • eCommerce platform providers
  • Payment processors
  • Delivery companies and couriers
  • Email service providers
  • Accounting or bookkeeping services
  • IT support providers
  • Fraud prevention services
  • Legal, tax or professional advisers
  • Regulators, authorities or law enforcement where required by law

We only share information where necessary and appropriate.

We do not sell your personal information.

16. International Transfers

Some of the third-party services we use may process personal information outside the UK.

Where this happens, we expect those providers to use appropriate safeguards to protect your personal information in line with applicable data protection laws.

This may include adequacy regulations, standard contractual clauses or other recognised transfer mechanisms.

17. How Long We Keep Your Information

We only keep personal information for as long as necessary for the purpose it was collected, including for legal, tax, accounting, customer service and dispute resolution purposes.

As a general guide:

  • Order records may be kept for up to 6 years for tax, accounting and legal purposes
  • Customer service messages may be kept for as long as needed to resolve the enquiry and maintain business records
  • Return and refund records may be kept for up to 6 years where needed for legal or accounting purposes
  • Marketing data is kept until you unsubscribe or withdraw consent
  • Website analytics data may be kept according to the settings of the analytics provider
  • Account data may be kept while your account remains active, unless deletion is requested and we are able to delete it

We may keep some information for longer if required by law or if needed to resolve a dispute.

18. How We Protect Your Information

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

This may include:

  • Secure website hosting
  • Secure checkout and payment processing
  • Password protection
  • Access controls
  • Use of trusted third-party service providers
  • Keeping systems and plugins updated where possible
  • Limiting access to personal information where appropriate

However, no website or online service can be guaranteed to be completely secure.

19. Your Data Protection Rights

Under UK data protection law, you have rights in relation to your personal information.

These may include:

  • The right to be informed about how your data is used
  • The right to access your personal information
  • The right to have inaccurate information corrected
  • The right to request deletion of your information
  • The right to restrict how your information is used
  • The right to object to certain types of processing
  • The right to data portability
  • Rights relating to automated decision-making and profiling, where applicable

The ICO explains that individuals have rights including access, rectification, erasure, restriction, portability and objection.

To exercise any of these rights, please contact us using the contact form on our website or by email at [insert business email address].

We may need to verify your identity before responding to your request.

20. Withdrawing Consent

Where we rely on your consent to process your personal information, you can withdraw that consent at any time.

For example, you can:

  • Unsubscribe from marketing emails
  • Change your cookie preferences
  • Contact us to withdraw consent for a specific use of your data

Withdrawing consent will not affect any processing that took place before consent was withdrawn.

21. Complaints

If you have concerns about how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

Information Commissioner’s Office
Website: ico.org.uk

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page with a revised “last updated” date.

We recommend checking this page occasionally to stay informed about how we protect your personal information.

23. Contact Us

For any questions about this Privacy Policy or how your personal information is handled, please contact us through:

Website contact form: longplayapparel.co.uk
Instagram: @longplayapparel
Email: hello@longplayapparel.co.uk