Cookies Policy
Last updated: May 2026
1. Introduction
This Cookies Policy explains how Long Play Apparel uses cookies and similar technologies on our website.
Our website is: longplayapparel.co.uk
Cookies help our website work properly, improve your shopping experience, understand how visitors use our site, and support features such as basket, checkout, account login, analytics and marketing.
This policy should be read alongside our Privacy Policy, which explains how we collect, use and protect your personal information.
2. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website.
They allow the website to recognise your device and store certain information about your preferences, actions or browsing session.
Cookies can be used for different purposes, including:
- Keeping items in your basket
- Allowing checkout to work properly
- Remembering your preferences
- Improving website security
- Understanding how visitors use the website
- Supporting advertising or marketing features
Similar technologies, such as pixels, tags, scripts and local storage, may also be used in a similar way.
The ICO explains that UK cookie rules apply when a website stores information on a user’s device or accesses information from it, whether through cookies or similar technology. Non-essential cookies usually require clear, active consent.
3. Types of Cookies We Use
We may use the following types of cookies on our website.
4. Strictly Necessary Cookies
Strictly necessary cookies are essential for the website to work properly.
These cookies may be used to:
- Remember items added to your basket
- Allow checkout to function
- Process orders securely
- Keep you logged into your account, where applicable
- Protect the website from fraud or security threats
- Remember your cookie preferences
- Enable basic website functionality
These cookies do not usually require consent because they are necessary to provide the service you have requested, such as shopping online or using checkout.
Examples may include cookies used by:
- WordPress
- WooCommerce
- Website security plugins
- Payment checkout systems
- Cookie consent tools
Without these cookies, parts of the website may not work correctly.
5. Performance and Analytics Cookies
Performance and analytics cookies help us understand how visitors use our website.
These cookies may collect information such as:
- Which pages are visited
- How long visitors spend on the website
- How visitors arrived at the website
- Which products or categories are viewed
- Whether visitors experience errors
- General website performance information
We may use this information to improve our website, product pages, navigation and customer experience.
Analytics cookies are not essential and will only be used where we have the required consent.
Examples may include:
- Google Analytics
- Jetpack Stats
- WooCommerce analytics tools
- Other website analytics services
6. Functionality Cookies
Functionality cookies help improve your experience on our website.
These cookies may be used to:
- Remember your preferences
- Remember recently viewed products
- Save display or location preferences
- Improve forms or customer account features
- Support live chat or contact features, if used
These cookies are not always strictly necessary, so we may ask for your consent before using them where required.
7. Marketing and Advertising Cookies
Marketing and advertising cookies may be used to show relevant adverts, measure advertising performance, or understand how people interact with our marketing.
These cookies may be set by us or by third-party platforms.
They may be used to:
- Measure the success of adverts
- Show relevant adverts on other websites or social platforms
- Build audiences for advertising
- Track visits from social media or adverts
- Understand customer interests and behaviour
Examples may include cookies or pixels from:
- Meta / Facebook / Instagram
- Google Ads
- TikTok
- Email marketing platforms
- Affiliate or advertising networks
Marketing cookies are not essential and will only be used where we have the required consent.
8. Third-Party Cookies
Some cookies may be placed by third-party services used on our website.
These third parties may include:
- Payment providers
- Delivery or tracking services
- Analytics providers
- Advertising platforms
- Social media platforms
- Embedded content providers
- Email marketing platforms
- Website security services
Third-party cookies are controlled by the third party that sets them. We recommend checking the privacy and cookie policies of those providers for more information about how they use your data.
Depending on the services used on our website, third parties may include:
- Meta
- PayPal
- Stripe
- Klarna
- Apple Pay
- Google Pay
- Amazon Pay
- WooCommerce
- WordPress
9. How We Ask for Cookie Consent
When you first visit our website, you may see a cookie banner or cookie settings tool.
This allows you to:
- Accept all cookies
- Reject non-essential cookies
- Manage your cookie preferences
- Change your choices later
Strictly necessary cookies may still be set because they are needed for the website to function.
Non-essential cookies, such as analytics or marketing cookies, should only be placed where you have given consent.
UK guidance says consent must be freely given, specific and informed, and must involve a clear positive action. Continuing to use a website is not enough on its own to show valid consent.
10. Managing Your Cookie Preferences
You can manage your cookie preferences through our cookie banner or cookie settings tool, where available.
You can also manage or block cookies through your browser settings.
Most browsers allow you to:
- View cookies stored on your device
- Delete existing cookies
- Block all cookies
- Block third-party cookies
- Set preferences for specific websites
Please note that blocking certain cookies may affect how our website works. For example, you may not be able to add items to your basket, complete checkout, or access certain features.
11. How Long Cookies Last
Cookies may remain on your device for different lengths of time.
Session cookies
Session cookies are temporary and usually expire when you close your browser.
They may be used for things like basket, checkout or security during a browsing session.
Persistent cookies
Persistent cookies stay on your device for a set period of time or until you delete them.
They may be used to remember preferences, analyse website usage or support marketing features.
The length of time a cookie remains on your device depends on the purpose of the cookie and the settings used by the website or third-party provider.
12. Cookies We May Use
The exact cookies used on our website may change depending on the plugins, payment methods, analytics tools and marketing services we use.
Below is a general guide.
| Cookie Type | Purpose | Consent Required? |
|---|---|---|
| Strictly necessary cookies | Basket, checkout, login, security, cookie preferences | Usually no |
| Analytics cookies | Understand website traffic and improve the site | Yes, where required |
| Functionality cookies | Remember preferences and improve user experience | Sometimes |
| Marketing cookies | Advertising, remarketing and campaign tracking | Yes |
| Third-party cookies | Payments, social media, analytics, advertising or embedded services | Depends on purpose |
Once your site is fully set up, you may wish to add a more detailed cookie table showing the exact cookie names, providers, purposes and expiry periods.
13. Changes to This Cookies Policy
We may update this Cookies Policy from time to time.
Any updates will be posted on this page with a revised “last updated” date.
We recommend checking this page occasionally to stay informed about how we use cookies.
14. Contact Us
If you have any questions about this Cookies Policy or how we use cookies, please contact us through:
Website: longplayapparel.co.uk
Contact form: Available on our website
Instagram: @longplayapparel
Email: hello@longplayapparel.co.uk